Special shout out to Artistic Manifesto for giving me a platform to share this information. I presented three questions to a group of music bloggers/website owners. More than 30 bloggers responded and I thank all of them for their time and energy. These three questions will help you improve your blog submissions and hopefully lead to more blog coverage.
I believe that it is important for artists to understand when bloggers check their inbox. Knowing this information gives you the power to enhance your brand recognition and name recognition. That being said, the following article will answer the question; When Do Bloggers Check Their Emails?
Dj Booth, HipHopRuckus stated that they check their inbox all day. Sphere of Hip Hop stated that he checks his emails through out the day as well yet he doesn't have a normal schedule. Ben of 88 Till Infinity stated that there is no 'usual' time to check emails. Ben checks email periodically throughout the day.
Khal of Rock the Dub suggested that he checks his inbox all day as well. Khal stated that he usually checks it when he wakes up to see what came in overnight. He also checks it throughout the day, then lately around 8:30 PM which allows him to schedule posts for the next day.
WhutUpDoe, Sermon's Domain, Upcoming Hip Hop, ItsPrettyDope check the inbox throughout the day as well. Technological advancement makes it easier for bloggers to check out submitted material (although listening probably occurs later in the day).
TAKEAWAY: Make sure you scan the blog that you are interested in and observe when the blog posts material. If they post music all day then your mass email may work.
There are also bloggers that check their inbox after work. Cratescienz, NikkiSiixx and a slew of other music bloggers check their inbox after work or while at work.
Artists also have to be aware of other time zones and international music blogs. Danny from The Find Mag suggested that he checks e-mail when he's online, throughout the afternoon and often in the evening (GMT+1). He also stated that it's important for an artist to pick a time that's beneficial on an international scale. I.e. later in the afternoon (European time), America also wakes up. That way you reach two continents directly instead of just one while the rest of the world is asleep.
The staff for HipHop Feeling check their email at 9 PM (They reside in the Netherlands). Ruari of HipHopIsAWOL checks his email at 10 am Irish Time. Ryan Maxwell from Hip-Hop Kings checks email from 11.00 – 14:00 GMT and then 23:00 – 03:00 GMT. He works in the day so he checks them before and after work. Platform8470 checks email at 8 AM, 12 PM and 19:00 CET.
TAKEAWAY: Take the time to understand time zones. People are more prone to check their email when they wake up or before the work day starts (think 7 AM to 9 AM; George Yelder of Chican's Choice states that he checks his email around 7 - 8 PM). People also check their email at lunch time (noon) and after work (between 4 pm and 6 pm). Dan Zarrella, a Social Media Scientist, presented an infographic that detailed the science of email marketing.
There are other bloggers that have strict routines. Steve 'Flash' Juon of Rap Reviews checks his email at 1 PM. Arnin of Good Tunes stated that he checks email the whole day and he listens to material in the morning. Sean of Bringing Down The Band checks email once or twice a week, normally in the evening. Akkee of Yappari Hip-Hop stated that she checks email mostly in the morning and at night when she has time.
Quinelle of The Red Tag Society checks his emails between 12 PM - 3 PM & 10 PM - midnight. Ben Cohn of DaWhat checks email in the morning but he may not listen to music submissions. He is more likely to sit down when he has free time and listen to everything from the past few days. Stefan of Hip Hop Dependency suggests that he checks email throughout the day. He typically answers emails in the morning before work and in the evening before rest.
TAKEWAY: People check email when they get the chance. Fashionably Early checks email at night around 9-11 CST. KEEP ON SUBMITTING MUSIC. Next week I will examine how to get people to open your music submission.